About Me

But how did I get here ?
Let me tell you a little more about me.
Milan is the city where I was born, raised and studied.
I graduated in Public Relations at IULM in the early 90s and I immediately began to mature my professional experiences at some of the most important brands in the Fashion scene both Italian and international coming soon to cover the role of Fashion Coordinator.
My activity often took me abroad and in particular in the United States where I met the profession of Personal Shopper & Image Consultant.
After more than a decade spent between style offices, shooting and fashion shows I made the so-called “jump into the void” by embarking on the free profession and founding my own reality: Personal Shopper Milano.
It was the distant 2004.
And then I assure you that very few knew the meaning of the word Personal Shopper !
And in fact the very first years I dedicated them almost exclusively to foreign customers who, increasingly attracted by fashion, luxury and especially Made in Italy, were looking for a figure who could follow them on their shopping tours in Milan.
My knowledge about materials, façon and styling have allowed me to move nimbly in this sector and to grow in visibility and prestige in a short time.
In relation to the needs of the client, who can be a private but also a group, I organize personalized itineraries that allow a unique and immersive experience.

With the passage of time the professional figure of the Personal Shopper has spread also on the national territory, but declining more specifically in the profession of Image Consultant.
With the Italian clientele in particular, given the territorial proximity and the possibility of establishing a continuous relationship over time, I specialize in Image Consulting a more complete and articulated service that starts from the wardrobe, goes from the styling of the outfit, make-up and hair to end with a targeted shopping.

The testimonials of my customers

I have been one of the pioneers of the profession in Italy, and in Milan in particular, and for almost a decade given the growing interest in the profession, I am a teacher and trainer of specialization courses that can prepare aspiring personal shoppers and image consultants.
Also in the training area I organize workshops for companies in the field of image as a communication tool and dresscode.

Some of the companies that have turned to my services